Landlord GO
Business simulator using real-life properties, AR
About the project
A geo-location business simulator that transforms the entire world into a massive, playable board game. Using GPS and AR (Augmented Reality) elements, players buy, sell, and manage shares in real-world properties (from landmarks to local shops) to build a global real estate empire. The objective is to become the richest tycoon by earning rent, trading properties on the Marketplace, and competing with players globally.
My role
This project marks the beginning of my game development career. I started at Reality Games in Customer Support and was rapidly promoted within one year to Junior Game Designer, then to a Regular Game Designer, and finally specialized as the Monetization Designer. We successfully released Landlord GO, achieving 1 million downloads in just a few months.
Challenges
My very first challenge was the steep learning curve required to master all new concepts in game design. Crucially, I had to intensively learn and implement a data-driven design approach, which involved understanding, integrating, and reacting to real-time player analytics to constantly iterate on the game's features and economy which were complicated by managing and utilizing the exceptionally large dataset of real-world properties, requiring us to work with Big Data to power the game's core economy and mechanics.
Landlord GO
Business simulator using real-life properties, AR
About the project
A geo-location business simulator that transforms the entire world into a massive, playable board game. Using GPS and AR (Augmented Reality) elements, players buy, sell, and manage shares in real-world properties (from landmarks to local shops) to build a global real estate empire. The objective is to become the richest tycoon by earning rent, trading properties on the Marketplace, and competing with players globally.
My role
This project marks the beginning of my game development career. I started at Reality Games in Customer Support and was rapidly promoted within one year to Junior Game Designer, then to a Regular Game Designer, and finally specialized as the Monetization Designer. We successfully released Landlord GO, achieving 1 million downloads in just a few months.
Challenges
My very first challenge was the steep learning curve required to master all new concepts in game design. Crucially, I had to intensively learn and implement a data-driven design approach, which involved understanding, integrating, and reacting to real-time player analytics to constantly iterate on the game's features and economy which were complicated by managing and utilizing the exceptionally large dataset of real-world properties, requiring us to work with Big Data to power the game's core economy and mechanics.